84.51 is a retail data analytics company which Kroger has partnered with to understand and deliver exactly what its customers want.
In addition to food and grocery staples, Kroger Ship will also deliver different sizes and bulk orders, focusing on the company’s Our Brands products, giving customers a greater selection than available in the brick and mortar stores.
Kroger Ship will offer competitive prices and free delivery on orders over $35. Orders under $35 will ordinarily incur a $5 delivery fee, but during the service’s undefined launch phase, delivery will be free with no minimum order. During the launch, customers will also get a one-time 15 percent discount.
“Kroger is building on our expansive logistics and fulfillment infrastructure to support the rapid rollout of Ship,” Frank Bruni, Kroger vice president of supply chain and procurement, said in a statement. “With the support of Our Brands, and Kroger’s manufacturers and suppliers, our vision is to build a seamless ecommerce system that offers our customers an ever-growing number of products and allows Kroger to ship nationwide, serving America through food inspiration and uplift.”